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可口可樂和《怪奇物語》合作了!

來源:滬江 編輯:Kelly ?  VIP免費外教試聽課 |  可可官方微信:ikekenet

Coca-Cola and 'Stranger Things' think we can get nostalgic for a lot of things, even New Coke

可口可樂和《怪奇物語》認為,我們可以對很多東西產生懷舊之情,甚至是新可樂
New Coke is one of those product flops that often is used as a case study on marketing failures, but Coca-Cola is hoping to turn that around in a cross-promotion with Netflix's hit show "Stranger Things."
新可口可樂是那些經常被用作市場營銷失敗案例研究的產品失敗案例之一,但可口可樂希望通過與Netflix大熱劇集《怪奇物語》的交叉推廣扭轉這一局面。
The third season, which starts streaming on July 4, will take place in 1985 — the same year that the beverage giant launched the new formula of its flagship soda.
第三季將于7月4日開始播出,將設定在1985年,同年,這家飲料巨頭推出了其旗艦汽水的新配方。
Many will recall that the reaction to New Coke was not what the company anticipated. Consumers revolted. They hoarded cans of the classic formulation, and thousands called for the company to rethink its decision. Just 79 days later, the classic formula was back.
應該有很多人還記得,新可口可樂收到的反應并非該公司預期的那樣。消費者很反感。他們囤積了很多罐經典款可樂,成千上萬的人呼吁該公司重新考慮其決定。僅僅79天后,經典款可樂又回來了。
This time, Coke hopes consumers will stock up on cans of New Coke for the nostalgia of it all.
這一次,可口可樂希望消費者能多買幾罐新可樂,以喚起懷舊之情。

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As part of the promotion, the creators and showrunners of "Stranger Things," brothers Matt and Ross Duffer, also directed an ad that features the show's characters enjoying New Coke at a movie theater.

作為宣傳活動的一部分,《怪奇物語》的創作者和制片人馬特·達菲(Matt Duffer)和羅斯·達菲(Ross Duffer)兄弟還導演了一則廣告,片中人物在一家電影院喝著新可樂。
In order to buy New Coke, shoppers will have to purchase at least two limited-edition "Stranger Things" Cokes or Coke Zero Sugar in 8-ounce bottles. A "Stranger Things"-inspired vending machine that dispenses New Coke will also pop up in select cities this summer, kicking off Thursday in New York.
為了購買新可樂,顧客必須購買至少兩瓶限量版的“奇葩”可樂或8盎司裝的無糖可樂。今年夏天,一款受《怪奇物語》啟發的新型可樂販賣機也將在部分城市出現,并于本周四在紐約啟動。
This isn't the first time Coke has brought back New Coke. In the 1990s, the company rebranded New Coke as Coke II and continued to sell the drink until 2002.
這并不是可口可樂第一次推出新可樂。上世紀90年代,可口可樂將新可樂改名為Coke II,并一直銷售到2002年。

重點單詞   查看全部解釋    
classic ['klæsik]

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n. 古典作品,杰作,第一流藝術家
adj.

 
anticipated [æn'tisipeit]

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adj. 預期的;期望的 v. 預料(anticipat

 
nostalgic [nɔs'tældʒik]

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adj. 懷舊的,鄉愁的

 
stock [stɔk]

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n. 存貨,儲備; 樹干; 血統; 股份; 家畜

 
purchase ['pə:tʃəs]

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vt. 買,購買
n. 購買,購買的物品

 
formulation [.fɔ:mju'leiʃən]

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n. 形成,簡潔陳述,公式化

 
decision [di'siʒən]

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n. 決定,決策

 
reaction [ri'ækʃən]

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n. 反應,反作用力,化學反應

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promotion [prə'məuʃən]

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n. 晉升,促進,提升

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nostalgia [nɔs'tældʒiə]

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n. 鄉愁,向往過去,懷舊之情

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